Nice Collective
San Francisco-based Joe Haller and Ian Hannula launched Nice Collective in 1996 as a result of travels throughout the UK, Europe and beyond; the team's monumental experiences in electronic music and encounters with great numbers of like-minded people spurred them to turn their creative ideas, and ideals, into something tangible. Their first attempt at fashion design came when they decided to deconstruct and reconstruct camouflage t-shirts. They continued to grow their company piece by piece as they honed their hands-on technical skills, eventually releasing the modern Nice Collective collection of which Gwen Stefani, Gavin Rossdale, Chris Martin, The Smashing Pumpkins, Brad Pitt and many more celebs are currently fans. Combining strength and formality with luxury and refinement, Nice Collective has generated considerable media coverage and is presently retailed all over the world.
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